In the digital age, authenticity is a cornerstone of trust and credibility, particularly for Common Service Centres (CSCs). Pretending to be someone else in the digital space undermines this authenticity, posing significant risks to their reputation, relationships, and impact. Whether engaging with customers, providing online services, or advocating for social causes, maintaining genuine identities and transparent communications is essential for fostering trust, building meaningful connections, and upholding ethical standards. In this interconnected cyber realm, the importance of authenticity cannot be overstated—it is not just a matter of integrity, but a fundamental prerequisite for success and sustainability in the digital landscape.

As digital users we should be aware that the internet is a global medium used for knowledge sharing, interaction, communication, trade, commerce and education.  It is necessary that all the users using this medium adopt trustful and truthful means of interaction & communication to promote a healthy, vibrant, positive cyber space that is conducive for growth and progress.      

Let’s briefly understand applicability of ‘not to pretend to be someone else online’ as cyber ethic for individual entrepreneur/organization that we are dealing with here:

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      In the context of CSCs, maintaining authenticity in the digital space is essential for promoting trust and inclusivity in online service delivery. Pretending to be someone else undermines the credibility and reliability of CSCs, eroding user confidence and hindering access to essential online services. Authenticity fosters transparency and accountability in CSC operations, ensuring that users can rely on digital platforms for accurate information and secure transactions. Moreover, by upholding their true identity and mandate, CSCs can foster a sense of belonging and empowerment among users, facilitating digital inclusion and socio-economic development in underserved communities. In essence, authenticity in the cyber world is foundational to the mission of CSCs in promoting equitable access to technology and services for all.